Bababakollega is an underground group of people who love music. They listen to music in different genres and bring them together, they want people to enjoy and appreciate the diversity in music like they do and bring people together as community in Bandung Indonesia.
The main idea of the brand itself is the underground music community, the logo itself inspired by the Russian underground music scene in this case techno music scene, and I decided to go with Cyrillic script to represents the brand.
Publication
Brainstorming
The idea of the publication is to create an invitation card on the front side and interactive motion posters on the backside, one medium with two functions. In my own experience, invitation cards or brochures were often thrown away after one use, but that is not nice for the designer or the environment. From this experience, I thought, What is actually the cause? Why does this happen quite often? Bad design? Uninteresting content? Anything could be the cause. But the answer is its function.
The function of a brochure or an invitation card is to convey information. When the goal is done, the brochure or invitation card no longer functions. The problem has been found and now the solution. The solution to the problem is now visible to me.
From my observation, there are a few friends of mine who like to collect posters, I asked them “Why do you collect posters? What do you do with posters? ”You answered, “ cool posters always have space in my room on the wall ” I knew what I had to do, to design an interesting invitation card with an interactive feature and function.
Implementation
The invitation card should be small so that it is easy to pack. But posters should be large so that it is visible. That's why I chose the Din A6 format for the card. When Din A6 is put together or glued, the Din A3 format is created. Din A3 is big enough for posters.
Wristbands
The concept of the wristband also the same, its earth-friendly-based plastic, it decomposed easily, and also it has a better function than tickets. people tend to throw away tickets after the event which isn't convenient, with wristbands people tend to wear it longer, some people find wristband from an event is an accessory to wear. it also has a function as a free drink ticket and a reminder that you may not drive while under influence of alcohol.
Merchs
The idea of making this merch is that not only it is a source of income to support our community but also to spread the words and make our community known by more people. Merch is one of the great ways of promoting a product or a community.